By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the special

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and also the manner in which community building can help online marketers retake control of t